If you’re sick of hearing about AI, it’s likely because of one of the following things: LinkedIn grifters banging on about how they used it to allegedly quintuple their turnover overnight. Constant fear mongering about how it will make all marketers redundant by 2025. You don’t know how to use it to get the results you want. But are tools like ChatGPT actually any use to marketers today? As with most things in life, the answer is far from black and white.  Applied smartly, it can be a powerful tool for boosting efficiency and sparking creativity. But there are certain...