We are in a competitive business world, and digital transformation is the foremost strategic priority for businesses. To stand out in our digital world, we need to grab the audience’s attention and take them on a journey of understanding, empathy, and urgency, whether it’s the customer or internal teams. So, how can business leaders succeed on this journey? Well, it’s simple; it’s time to focus on the human experience first. By adopting a human-centered approach, the human experience stays the core focus of digital transformation. Combining a design-led approach, naturally rooted in human-centricity, with a business strategy deeply rooted in...